On a warm evening in Mystic, Connecticut, the energy was high and the drinks were smooth as Rob Nelson, founder of the Just Mystic brand, stepped behind the bar at A.T.Y Bar & Bonbons for their ongoing Celebrity Bartender Series. The event, known for its blend of local flavor and charitable giving, brought out familiar faces, meaningful connections, and a perfectly balanced Old Fashioned.

With each cocktail poured, guests weren’t just enjoying a signature sip—they were contributing to an important cause. 10% of the evening’s proceeds benefited Project Oceanology, a local nonprofit dedicated to inspiring environmental stewardship through hands-on marine science education. Based in Groton, Project Oceanology has served over 500,000 students since 1972, offering experiential programs that cultivate a lifelong respect for the ocean and its ecosystems.

Rob Nelson is the founder and creative force behind Just Mystic, a lifestyle brand that celebrates coastal charm, local pride, and intentional living. Known for its thoughtfully designed apparel, artisan goods, and community-centered events, Just Mystic has built a strong regional following by blending storytelling with quality craftsmanship. What sets the brand apart is its authentic connection to place—each product reflects the spirit of Mystic and the surrounding shoreline. Expanding on this vision, Rob recently opened Just Portsmouth in New Hampshire, bringing the brand’s signature aesthetic and community-forward mission to a whole new coastal town.

The Celebrity Bartender series has become a beloved fixture in downtown Mystic, creating space for community connection and purposeful fun. As this season wraps up at the end of June, the buzz is already building for a new lineup of local “celebrities,” fresh flavors, and creative fundraising events set to resume later this year.

So whether you’re sipping for a cause or simply soaking in the scene, this series continues to prove: when Mystic shows up, it shows up with heart.

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jean michael